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Star Wars Fever
Kudos to the producers of Star Wars: The Force Awakens. You can’t turn your head in your own home or on the street without seeing product placement for this movie. For a Star Wars freak and collector,...
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Are You a Troll or a Spammer
If your digital media profiles (Facebook, Twitter, LinkedIn…) look like any of the ones below, fix them now or get off the Internet. First impression is you look like a troll or a spammer. We are not...
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Gaming the Media to Fit Your Story
What is Gaming the Media? Gaming the media is really another way to tell your story using transmedia. That means Twitter, LinkedIn, Facebook, movies, television, telephone, face-to-face, newspaper,...
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I’m a Writer, Jim, Not a Shortcut
“Athletes start to train as kids. Doctors, lawyers, teachers, engineers have to invest many years and hours to learn the profession.” — Kevin J. Anderson There is no shortcut to writing. Only one...
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What Does Social ROI Look Like
When you hear companies and agencies ask what the ROI (return on investment) is from your social media, in most cases, it is to prove to you that the platforms don’t work. So what is your social ROI?...
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Write Write Til You Drop
Writing isn’t easy. Writing is actually hard. Well, for some, the actual task of writing isn’t as hard as actually deciding to sit down and write. In order to write write til you drop, sometimes we...
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Software From Hell
There is a lot of great software out there, along with user-friendly and necessary apps. Sometimes it isn’t always the free downloads that do it. Your paid programs can also become software from hell,...
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How to Sell an Impression
Salespeople are thought to be a dime a dozen. However, when you see a professional salesperson who really knows how to sell, it is refreshing and you more than likely will hear him or her out....
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Social Media Community Management Is Everyone’s Job
Whether you think so or not, social media community management is everyone’s job. Everything you and your staff do online is a reflection of the company. It is important to task the lion’s share of the...
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Social Media Is My Golf Course
Networking has proven to be the greatest asset of business development. My networking is online. Social media is my golf course. That said, networking is a skill that doesn’t always come naturally....
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